TRUMP AND BRANDING

If there’s one thing at which Donald Trump has succeeded, beyond acquiring wives and making the case for abolishing the Goldwater Rule, it’s branding. Instead of developing real-estate properties itself, the Trump Organization mostly licenses its founder’s name for multi-million dollar fees, in what Forbes once called, “a low-effort, low-risk, high-reward cash flow proposition.” After a string of bankruptcies, Trump rebranded himself as a successful C.E.O. by playing one on a reality-television show, slapping his name on everything from steaks to vodka to menswear in the process.